News

About future innovation: the XR revolution.

It is easy to imagine how the revolution of Xtended Reality – XR – technologies will make the border between... Continue reading

Introducing AR Intelligent Packaging.

Nowadays, thousands and thousands of information and products are seen by one person every single day. In such a context,... Continue reading

Brand innovation in IKEA: the future is of Emerging Technologies.

In a scenario in which the collaboration between brands and innovative technologies is increasingly frequent, these are radically revolutionising the... Continue reading

What is the future of immersive storytelling? We talked about it with Antony Vitillo.

XR technologies are unlocking the incredible potential for immersive storytelling, revolutionising the offer for future immersive, emotional, engaging, and interactive... Continue reading

Brand innovation in Škoda: the future is of Emerging Technologies.

In a scenario in which the collaboration between brands and innovative technologies is increasingly frequent, these are radically revolutionising the... Continue reading

Introducing Volumetric Capture

Holograms and real-world figures in 3D have always dominated the world of entertainment, conquering the favour of old and new... Continue reading

You can be the future of Immersive Storytelling.

“When we talk about Immersive Storytelling, we mean narratives created using emerging technologies such as VR, AR, MR, 360 videos... Continue reading

The new crypto-world excitement: all crazy about NFTs

The exciting new crypto-world trend is about art and more generally about digital collectible pieces of art. The artistic community... Continue reading

Why use Virtual and Augmented Reality in E-commerce?

It is already clear how emerging technologies can change the way reality is perceived, but have you ever thought about... Continue reading

How to unlock the full potential of employees: Training with AR and VR

The field of internal communication and employee’s engagement is experiencing a constantly evolving growth, with an increasing number of companies... Continue reading