News

VR And AR are impacting Advertising, Marketing And PR

When they first appeared on the scene, audiences were captivated by the possibilities that Virtual […] Continue reading

Boosting collaboration and improving communication with Virtual Reality.

Rather than relying on keyboard strokes or voice commands to access massive amounts of data, […] Continue reading

Could be Augmented Reality the next powerful tool to revolutionise political campaigns?

We know that when it comes to political and public communication, and how to effectively […] Continue reading

AUGMENTED REALITY IN SPORTS

The implementation of Augmented Reality -AR- in sports leads to major changes in how people […] Continue reading

A modern marriage: NFT and music.

DJ and music producer 3LAU made $11.6 million selling music NFTs in just 24 hours […] Continue reading

Manova, the virtual city created by XRSPACE

In a real-world in which physical distancing is required, the “World Celebrating Togetherness” of XRSPACE […] Continue reading

MIAT presented the first International Immersive Storytelling Masterclass Bootcamp: training the talents of the future.

In July 6, we launched our first SOLD-OUT international immersive storytelling masterclass bootcamp in Milan. […] Continue reading

About future innovation: the XR revolution.

It is easy to imagine how the revolution of Xtended Reality – XR – technologies […] Continue reading

Introducing AR Intelligent Packaging.

Nowadays, thousands and thousands of information and products are seen by one person every single […] Continue reading

Brand innovation in IKEA: the future is of Emerging Technologies.

In a scenario in which the collaboration between brands and innovative technologies is increasingly frequent, […] Continue reading