VR And AR are impacting Advertising, Marketing And PR

When they first appeared on the scene, audiences were captivated by the possibilities that Virtual Reality -VR – and Augmented... Continue reading

Boosting collaboration and improving communication with Virtual Reality.

Rather than relying on keyboard strokes or voice commands to access massive amounts of data, Virtual Reality -VR- can help... Continue reading

Could be Augmented Reality the next powerful tool to revolutionise political campaigns?

We know that when it comes to political and public communication, and how to effectively reach audiences and voters, disruptive... Continue reading


The implementation of Augmented Reality -AR- in sports leads to major changes in how people benefit and enjoy sporting events.In... Continue reading

A modern marriage: NFT and music.

DJ and music producer 3LAU made $11.6 million selling music NFTs in just 24 hours in February. Only a few... Continue reading

Manova, the virtual city created by XRSPACE

In a real-world in which physical distancing is required, the “World Celebrating Togetherness” of XRSPACE becomes the perfect space for... Continue reading

MIAT presented the first International Immersive Storytelling Masterclass Bootcamp: training the talents of the future.

In July 6, we launched our first SOLD-OUT international immersive storytelling masterclass bootcamp in Milan. The masterclass, led by international... Continue reading

About future innovation: the XR revolution.

It is easy to imagine how the revolution of Xtended Reality – XR – technologies will make the border between... Continue reading

Introducing AR Intelligent Packaging.

Nowadays, thousands and thousands of information and products are seen by one person every single day. In such a context,... Continue reading

Brand innovation in IKEA: the future is of Emerging Technologies.

In a scenario in which the collaboration between brands and innovative technologies is increasingly frequent, these are radically revolutionising the... Continue reading