About Mixed Reality in product design

Challenges with Mixed Reality -MR- glasses or headset devices such as optical field of vision, contrast, size, weight, battery life,... Continue reading

Virtual Reality recruitment takes hiring to a whole new level

Cutting-edge technologies aren’t new to the human resources or recruiting fields. Over the last few years, a variety of companies... Continue reading

Zuckerberg calls and Europe responds: the metaverse is coming

A few months ago, exactly in May, we assisted to the Gucci takeover of Roblox for the opening of Gucci... Continue reading

The future of training for future skills

As we know, media consumer attitudes are changing fast – from SVOD to Binge Watching, and now to Immersive Media.... Continue reading

Business AR and VR application After Covid-19

Since 2020, because of the Covid-19 pandemic, many companies are moving to remote working models. A step further has been... Continue reading

VR and Inclusion: an instrument to face racial discrimination

Despite our desire to believe that we are progressively overcoming racial discrimination, the latest world events show that racism is... Continue reading

VR And AR are impacting Advertising, Marketing And PR

When they first appeared on the scene, audiences were captivated by the possibilities that Virtual Reality -VR – and Augmented... Continue reading

Boosting collaboration and improving communication with Virtual Reality.

Rather than relying on keyboard strokes or voice commands to access massive amounts of data, Virtual Reality -VR- can help... Continue reading

Could be Augmented Reality the next powerful tool to revolutionise political campaigns?

We know that when it comes to political and public communication, and how to effectively reach audiences and voters, disruptive... Continue reading


The implementation of Augmented Reality -AR- in sports leads to major changes in how people benefit and enjoy sporting events.In... Continue reading