On Wednesday, April 26th, our CEO, Elisabetta Rotolo, took part in the MetaMorphosis event series promoted by Fondazione Arte CRT and Artissima. The event brought together a panel of experts to share their insights on how the Metaverse can be used to tell a new art story, highlighting its potential and limitations and how art’s production is changing within Web3 and the Metaverse.
Launched during the 2022 edition of Artissima, the MetaMorphosis project aims to stimulate and promote reflections on the most innovative trends in contemporary art by investigating the complex phenomenon of the Metaverse, highlighting its potentialities and limitations, and proposing a critical, formative, and educational vision for art world professionals, both galleries and artists and the public of art lovers. During the second meeting, Elisabetta shared the stage with Valentino Catricala scholar and expert, and currently the curator of Manchester’s MODAL Gallery, and Ilaria Bonaccosa, the director of the Museum of Digital Art in Milan. They were inspired by the evocative location of Turin’s OGR, a centre of innovation that has been able to rebuild a new history under the banner of innovation from its past as a railway workshop in Turin.
Precisely, the possibility of creating a new art narrative through the Metaverse was the centrepiece of the conversation, and the three guests reflected on how to establish a new dialogue between art culture and future generations. As they explored the opportunities presented by XR technologies and the Metaverse, they emphasised the rapid growth of NFTs and how they are changing the practices for collectors and enthusiasts. As they look at the changes within the creative process they highlighted how the emergence of new tools such as Dall-E and Midjourney, powered by Artificial Intelligence are once again redrawing the boundaries of art, while also questioning the ethicality and risks of these new artworks.
The event stimulated enthusiastic participation from the audience, culminating in a reminder of the final event in the series at OGR Torino on May 17th, featuring “Semilla Sagrada,” the work produced by the winner of the last OGR Award, Rebeca Romero.
In conclusion, MetaMorphosis offered a glimpse into the future of art and culture, inviting us to consider how we can utilise the Metaverse to create new art narratives and establish new dialogues between generations. As we look to the future of art and culture, it is evident that the Metaverse has the potential to be a game-changer, providing new possibilities for artists, collectors, and enthusiasts alike.