MIAT At the International Audiovisual, Gaming & Creativity Summit at ADE – Apulia Digital Experience. 

On November 11th, our CEO Elisabetta Rotolo took the stage at the International Audiovisual, Gaming & Creativity Summit during ADE – Apulia Digital Experience.

She shared her conversation with industry experts Paola Furiosi, Raoul Carbone, and the insightful moderation of Federica Pazzano. Together, they delved into the intricacies of Brand Storytelling in the Metaverse Era, exploring the evolution of narrative techniques through emerging technologies.

From gaming and cinema to Immersive Storytelling and branding, the discussions stretched to the frontiers of digital innovation, Web3, Metaverse, AI, and even the realm of ArTechs. The spotlight was on unveiling the secrets of innovation and understanding why it’s crucial for all creative industries to reshape their storytelling models to captivate younger audiences and future generations.

The International Conference ADE Apulia Digital Experience 2023, held in Bari from November 10th to 12th, organised by Apulia Film Commission and Rai Com, under the artistic direction of Roberto Genovesi, transcended boundaries. More than a mere conference, it was an unparalleled platform fostering innovation, knowledge exchange, and creative development. Apulia Film Commission and Rai Com meticulously curated an event that seamlessly brought together companies and professionals from diverse creative sectors. From the realms of gaming, cinema, audiovisual, art, and branding to the cutting edge of digital innovation, Web3, Metaverse, and Artificial Intelligence – ADE emerged as the pulsating heart of the creative world over those three exhilarating days.

In a rapidly evolving digital landscape, ADE not only showcased the present but laid the groundwork for the future – a future where storytelling and innovation and, arts and technology shape new languages and experiences.