Elisabetta Rotolo

Elisabetta Rotolo is the Founder and CEO of MIAT, Multiverse Institute for Arts & Technology, an international creative and educational hub for immersive arts and emerging technologies, based in Milan, which integrates an Immersive Academy with a full-service Immersive Studio. She is also Director, Creative Director and Executive Producer of Black Cats & Chequered Flags, and brings over twenty years of experience across creative industries, technology and institutional leadership.

MIAT was founded in 2016 as a stealth company and has been public since 2018. Its Academy teaches immersive storytelling, spatial narrative, worldbuilding, real-time interaction, generative and agentic AI, and new business models for the immersive economy. It has run 33 international masterclasses and trained more than 750 professionals, including over 500 senior and C-level managers through bespoke programmes for global corporations, and it has taught generative and agentic AI since 2021. Its Studio produces research-based experiences in XR, cinematic VR, location-based entertainment, photorealistic CGI, generative AI, motion capture, holography and projection mapping, for cultural institutions, brands and public entities.

Black Cats & Chequered Flags is a multiplayer mixed reality experience on Alberto Ascari, Italy’s only two-time Formula 1 World Champion. It had its world premiere in competition at Venice Immersive 2025, and has since been shown at MAUTO in Turin, at the Museo Ferrari in Maranello and, from June 2026, at the Silverstone Interactive Museum.

Among her earlier productions is Inside the Roman Gem, the immersive work created for Bulgari that opened Le Théâtre des Lumières in Seoul and drew more than 120,000 visitors in three months. For the same house, MIAT created the first digital artworks in high jewellery to become NFTs, shown at the flagship show in Place Vendôme, Paris.

Before founding MIAT, Elisabetta held senior roles in business and global brand strategy, innovation and strategic communication, working with organisations including the State of New York, Omnicom Group, The Walt Disney Company, Mattel, Heinz, Ferrovie dello Stato Italiane and the Olympic Games.

She sits on the Ethical Board for AI and Emerging Technologies of the City of Turin, serves on the board of Euromersive, advises Fondazione Cariplo on arts and culture, and contributes to Artribune. She has spoken at the Venice Biennale, AWE Europe and Asia, Bocconi University, Stereopsia, We Make Future and AI Week, among others.

Elisabetta holds a degree in Interior Architecture and an MBA from the University of Liverpool, where she was named Global Student of the Year in 2016-2017. She currently leads international programmes on ethical, human-centred AI adoption in the arts, media and creative industries.