We’re proud to share that Black Cats & Chequered Flags has been officially featured on the channels of Venice Immersive 2025, part of the 82nd edition of La Biennale Cinema – Venice Immersive competition.
This recognition marks a significant milestone for the project and for our team at MIAT.
This multiplayer MR/VR experience tells the story of Alberto Ascari, celebrating the courage of drivers who chased the impossible and reminding us that immersive storytelling can create cultural value and emotional connection across generations.
🎥 Watch the behind the scene now
More than just motorsport, Black Cats & Chequered Flags is a groundbreaking interactive immersive and multiplayer Mixed Reality experience that takes you on a journey through the life and legacy of Alberto Ascari. A two-time Formula 1 World Champion, at the wheel of Ferrari, Ascari was a man shaped by destiny, haunted by superstition, and driven by an unrelenting passion for speed.
Through interactive Virtual Reality, 360° cinematography, archival footage, Motion Capture, 3D modeling and multiplayer Mixed Reality, you will step into his world, sitting in his Ferrari, racing through Monza, reliving key moments of his career and the legacy with his father who forged his will to become an icon pilot. You feel the thrill of victory, the tension of his rituals, and the weight of his final moments.
Celebrated for its cinematic storytelling and historical authenticity, Black Cats & Chequered Flags brings together cutting-edge technology and emotional narrative, allowing you to experience history, not just observe it.
A collective vision, brought to life
Co-led by Elisabetta Rotolo, CEO & Founder, Director and Creative Executive Producer at MIAT, and Director Siobhan McDonnell, the project was shaped by an extraordinary team of artists and technologists. From XR design and 3D modeling, to immersive sound, motion capture, and archival storytelling, every detail was crafted with passion and precision.
This recognition is a tribute to everyone who brought this vision to life.
We’re thrilled to invite you to experience Black Cats & Chequered Flags in person at Venice Immersive 2025 from the 28th August to the 6th of September.
Come step into the story of Alberto Ascari, and discover how immersive storytelling can connect generations through emotion, memory, and innovation.
We can’t wait to welcome you!
Write to Miat@miat.tech for more info and reserve your slot!