Immersive Creativity Management Masterclass

The Masterclass in Immersive Creativity Management: Managing Immersive Experiences, aims at providing a deeper understanding of the Metaverse and offer a glimpse into the management of XR, Emerging Technologies and Web3 and how to best implement them in various departments of the business, to bring a strategic and competitive advantage. Participants will learn the process behind creative immersive production and how to apply creativity to business goals, fueling internal and external processes making them more engaging for stakeholders.

You will understand planning, strategies, programs, team resources, and the pivotal processes behind each implementation step, to understand what is the key to success for each immersive project.

At the end of the course the international experts will guide you toward the creation of a pitch document for your own immersive business solution, thinking about your concept, your objectives and strategies, your target audiences, schedule, budget, partners, and the ideal launch or implementation systems that best fits in your sector. 

You will work with Elisabetta Rotolo, CEO, Founder, Creative-Executive Producer at MIAT and other key Metaverse and Web3 experts.

Who is the Masterclass in Immersive Creativity Management for?

The Masterclass is aimed at Marketing, brand and communication professionals, creative directors, immersive producers, talent and project managers, technology and innovation enthusiasts.

What will I learn?

During the Immersive Creativity Management Masterclass, you will:

• Discover the global scenario of the XR and the metaverse and its potential when it comes to applying it to business.
• Explore the practical management behind XR applications for your business from conceptualization to implementation and distribution in the metaverse.
• Understanding immersive storytelling from 360, 6dof and MR/AR videos and how implement it effectively in the business process.
• Understanding what is behind a brief for immersive creativity and how to develop a proposal suitable for the brief.
• Experience firsthand international curated using XR technology and critically discuss them.
• Develop an immersive business solution, combining effective management and creativity.
• Outline the benefits and limitations of XR applications for metaverse and business.

Eligibility

Age: 18+

Language: English Didactic